Firm Profile

As a Certified Public Accounting Firm with current tax law expertise, our experienced team of professionals can solve any tax and accounting need. Our firm focuses on closely held businesses, individual owners and officers. Planning strategies to maximize financial performance. Providing individualized accounting solutions, J Larsen & Associates, P.C. is progressive vision for your financial future.

We believe that choosing a right CPA firm is a crucial decision, and that our firm that provides the best service at a reasonable rate. Our firm is driven to provide client satisfaction by creating a more profitable bottom line. We also believe in the value of relationships. We view every client relationship like a partnership, and truly believe that our success is a result of your success.

We are committed to providing close, personal attention to our clients year round. We take pride in giving you the assurance that the personal assistance you receive comes from years of advanced training, technical experience and providing a network of resources. Our continual investment of time and resources in professional continuing education, state-of-the-art computer technology and extensive business relationships is indicative of our commitment to excellence.

Our firm philosophy is built on providing excellent service and business resources to clients year round. We strive to ensure our clients achieve continuous financial goals year after year. Our team of experts and affiliates include attorneys, tax experts, auditors, financial planners and business brokers. Our extensive professional group will work hard to ensure that you and your business will succeed.

20th Annual Bruce Rossmeyer Ride for Children
J Larsen

Education:

  • Bachelor of Science in Accounting from Rockhurst University 1995

Professional Affiliations:

  • Florida Institute of Certified Public Accountants
  • Missouri Institute of Certified Public Accountants
  • American Institute of Certified Public Accountants
  • National Association of Certified Valuation Analysts

Heather J. Larsen, CPA, CVA

President

Heather J. Larsen, CPA, CVA, is the owner of J Larsen & Associates, P.C. She started her career in the tax department at Grant Thornton, LLP, an international public accounting firm in 1995 and left in 2001 as a Tax Manager in order to fulfill her dream to form her own accounting firm.

Heather has over twenty years of public accounting experience in providing tax planning and saving strategies, technical tax compliance, financial audits, business entity structuring, as well as management accounting and consulting services to clients in various industries.  She has extensive knowledge of tax laws and has successfully represented numerous taxpayers in State and Internal Revenue Service Examinations at both the local and appeals levels.  She is also a Certified Valuation Analyst and is well versed in the conditions that involve valuing businesses for estate tax purposes, charitable gifting, succession planning, and divorce and litigation support.  Heather has experience with clients in various industries including Automobile Dealerships, Powersports Dealerships, Real Estate Management and Development, Farming Industry, and a multitude of service related businesses. 

Heather strives to deliver excellent, individualized service and to make a difference in the lives of others through her ability to provide accurate and honest accounting and tax advice, as well as ethical valuations of businesses.

Heather is a Certified Public Accountant licensed in the states of Florida and Missouri and a National Certified Valuation Analyst and she sits on the Ethics Board of NACVA.

Her firm participates and holds a passing peer rate as administered by the AICPA and the Florida Institute of CPAs.